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In sales networks, information relevant to the point of sale appearance and functionality, play a crucial role in figuring out client position and revealing market conditions. Point of Sales Research assist setting network uniformity standards often through self auditing schemes.
For data collection we have developed a nation wide network of professionally trained researchers based on 8 Greek cites. Permanent researchers teams are stationed in Athens, Thessalonica, Ioannina, Larissa, Patra, Heraklio, Volos and Hania that comprise more than 85% of Greek population. All data capture work is facilitated by the use of electronic scanners and notebooks while all data are communicated to the company databases in Athens through email or GPRS networks.
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SAP VIEWS 1-2-3
SAP1
This research depicts the spatial arrangement of specific group of products.
SAP2
Calculates shares of specific products on shelf, identifies stock out of products and produce "a picture of the shelf".
SAP3
It provides a daily report of all promotional events in more than 100 supermarkets, nationwide.
MYSTERY SHOPPING
Forecast is professionally involved in mystery shopping where the pertinent safeguards and in particular the Greek data protection legislation and the ICC/ESOMAR International Code of Marketing and Social Research Practice are scrupulously observed. It is self evidence from the above that Mystery shopping is undertaken strictly for research purposes.
STORE INTENTORY
Classical Inventory.
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