Based on geographic considerations, GIS and statistical sampling techniques our research is designed to infer about consumer attitude and behavior within existing points of sale network.. 

Employing  Conjoint Analysis we obtain a deeper view on the underlying process of customer purchase decisions and how non-price variables could be used to achieve greater profitability.

A Customer- focused pricing strategy requires fact-based information about the needs and the perceptions of customer about brands and retailers points of sales. The research and the subsequent analysis may identify issues ranging from geographical constraints to trade off between the allocation and informational effect of brand price.