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 Forecast Ltd. is an independent Market Research and Consulting company founded in 1991, with the vision to provide high quality research and consulting services to businesses and institutions involved in the production and distribution of mass selling goods. In this pursuit we excel in Pricing Research, in Store Research and Consumer Research.
Where we are
To do so we have developed a nation wide network of professionally trained researchers based on 9 Greek cites. Major permanent researchers' teams are stationed in Athens, Thessalonica, Ioannina, Larissa, Patra, Heraklio, Volos, Hania and Xanthi that comprise more than 80% of Greek population.
What we do
All data capture work is facilitated by the use of electronic scanners and notebooks while data are communicated to the company databases in Athens through email or GPRS networks.
Technical Capabilities
In addition we have established market pricing research standards and designed Proprietary Oracle Databases Software in order to be able to process large amounts of data on a daily base and to provide insightful reports on market developments. Our SUPREME APOLLO system can host vast amounts of data and produce analyses by distribution channels, real or virtual geographical areas and other criteria that are of interest to the customer. These characteristics enable us to achieve high data quality control standards and exercise sophisticated marketing and statistical methodologies. SUPREME Apollo's sister system ATLAS carries the related logistics and accounting tasks.
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