It is increasingly recognized today and accepting that cost reduction programs and reengineering processes alone cannot optimize profit potentials. Profit potential cannot be realized until all items in store are priced to produce the ideal balance between volume and profit.

In sales networks, information relevant to the point of sale appearance and functionality, play a crucial role in figuring out client position and revealing market conditions. Point of  Sales Research assist setting network uniformity standards often through self auditing schemes.

Based on geographic considerations, GIS and statistical sampling techniques our research is designed to infer about consumer attitude and behavior within existing points of sale network.